Heron Land Joint venture - a unique
approach to the promotion & development of land
How Heron Land Development's Joint Venture initiative works...:

About Joint venture
The Heron Land Developments Joint Venture approach is unique. A Land Owner, by linking with Heron at the earliest stage of the promotion of their land, can potentially maximise the value of their asset.

The way in which Heron structures it's Joint Venture agreement means the Company pursues planning consent with the same joint end-goals as the Land Owner - to maximise the land value.

This is unlike the conventional approach of development, where the aim of the purchaser can often be to minimise the land purchase cost as their profit is taken from the end product - the houses, shops or offices they build on the land.

To see how our Joint Venture approach works, click here to view a flow chart>>

Planning Agenda
Once a Land Owner enters into a Joint Venture agreement with Heron Land Developments, a detailed Promotion Agenda is drawn up and the promotion of the land through the planning process pursued.
If Planning Consent is successful, the site is valued and the Land Owner can either take his proportion, leaving Heron to take the project forward to fruition, or he can continue to invest his proportion with Heron in the Joint Venture Marketing of the scheme.

The successful marketing of the Joint Venture can continue to develop the infrastructure and provide purchasers with serviced parcels of land to add further value.

Ensuring a Project is Delivered
However, rather than merely realising the value of the land, Heron Land Developments' involvement continues throughout the life of the development, to ensure it is delivered to the completion of the last area of open space and its eventual transfer to the Local Authority.
This long term involvement is further reassurance to a planning authority that a Land Owner/Heron Land Developments Joint Venture Scheme is deliverable.